We know that sounds a little counterintuitive. It may also sound counter to an overall cultural expectation of “freshness,” but it’s actually true! By flash freezing our wild-caught fish at -35 degrees fahrenheit as soon as possible after it’s caught, it gives the fish the greatest chance of offering a premium flavor and texture for much longer. This helps us get the fish to your door with premium quality, even if you live quite far from the coastline.

When many of us think of “fresh,” it often applies to the shortest possible time between when a product is processed and when it reaches your table. This only applies to seafood more earnestly if you live on the coast and you purchased and cooked the seafood within a few days of when it was caught. For seafood in most regions of the country, frozen means freshness.

It is important to note that “fresh” is not a term regulated by the food industry. “Fresh” fish in your local grocery store are often frozen for transit and thawed for display. Sometimes they are frozen and thawed multiple times, which will reduce the quality of seafood.

By keeping our fish frozen, Wild Alaskan Company offers you the opportunity to choose when to thaw your high quality seafood for a more delicious experience. Check out more details on the process in this article we wrote - When It Comes to Wild Caught Fish Here's Why Frozen is Usually Better than "Fresh". You can also take a look at How Our Seafood Gets from the Ocean to your Door for more about our catch, freezing, and processing practices.